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Showing posts from December, 2023

Implementing Direct Email Subscription for Waiting List in SFMC

  Hello,  I'm working on an email campaign using Salesforce Marketing Cloud (SFMC) where I intend to invite customers to join a waiting list. However, I want to avoid directing them to a separate landing page for email collection, as it seems redundant to request their email again. Is there a way to design the campaign so recipients can subscribe directly through a Call-To-Action (CTA) in the email itself? Essentially, I'm looking for a method to capture their email address and subscription intent through a simple click on the CTA (CTA will lead to a basic Thank you landing page). The collected list will be used for sending out exclusive promo codes in the future. Appreciate any insights or solutions!   Thank you. Aymeric Paray Shashi Prasad (Merkle) You can add ampscript or ssjs in your thank you and on page load you can capture the details. Here is an example : <html> <head> %%[ var @subscriberKey,@emailAddress set @subscriberKey = Attrib...
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Translated SmartCapture

  Heather Correa (Marketing Technology Manager at CJ) Translated SmartCapture I have a form in French and while I want the values to display in French, when submitted the values should be in English in the data extension. Is this possible? Lukas Lunow (A.P. Moller Maersk | Ex-Salesforce) My suggestion would be to build the smart capture in English, using the standard interface. Then use JS/jQuery to update the front end labels, drop downs, etc. to the language according to visitor's preferences.  <label for="pets">Your favourite pet:</label> <select id="pets" name="pets"> <option value="cat">Cat</option> <option value="dog">Dog</option> <option value="horse">Horse</option> </select> Without going into details of jQuery (there are countless examples out there) you could use following function to replace the values: $('select option:contains("Horse"...
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Are all synchronized Data extension data will be in all contacts?

Are all synchronized Data extension data will be in all contacts? For account object 60k and contact have 50k so will all the records be part of all contacts and total would be 110k? Nobuyuki Watanabe  The objects that are stored in all contacts are only  Contact, Lead, and User . The account is not included, so if there are 50k contacts, all contacts will be 50k. Additionally, please carefully check the numbers of Lead and User.   https://help.salesforce.com/s/articleView?id=sf.mc_cab_contact_definition_and_count_determination.htm&type=5
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Journey request process - Lisa Caroselli (Director of Enterprise CRM at Johnson & Wales University)

  Journey request process Seeking advice on an enhanced process. We manage email requests with a formstack form to help elicit what the users want. We’d like to transition to talking and collecting marketing cloud journey requests; I feel like that is a growing need and more complicated to support. we are trying to encourage user areas to come up with a strategy for their customer journeys, but often we just receive peace mail requests. This often causes a lot of rework and doesn’t really allow us to leverage the marketing cloud the way it is intended. Would love to hear from folks in this channel on what they recommend for not only partnering with user areas on creating a robust customer journey but what types of documents are created to communicate and support the build-out? Mateusz Dąbrowski The key would be to understand why they often go for the current option, as it will help you understand what you should focus on to improve the tool's usage. 1. If it is because they don...
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