Implementing Direct Email Subscription for Waiting List in SFMC

 Hello,

 I'm working on an email campaign using Salesforce Marketing Cloud (SFMC) where I intend to invite customers to join a waiting list. However, I want to avoid directing them to a separate landing page for email collection, as it seems redundant to request their email again.

Is there a way to design the campaign so recipients can subscribe directly through a Call-To-Action (CTA) in the email itself? Essentially, I'm looking for a method to capture their email address and subscription intent through a simple click on the CTA (CTA will lead to a basic Thank you landing page).

The collected list will be used for sending out exclusive promo codes in the future.

Appreciate any insights or solutions!

 

Thank you.

Aymeric Paray



Shashi Prasad (Merkle)
You can add ampscript or ssjs in your thank you and on page load you can capture the details.

Here is an example :

<html>
<head>
    %%[
        var @subscriberKey,@emailAddress
        set @subscriberKey = AttributeValue('_SubscriberKey')
        set @emailAddress=AttributeValue('emailaddr')
        set @result=UpsertData("WaitingList",1,"subscriberKey", @subscriberKey,"Email",@emailAddress)
    ]%%
    <title>Thank You Page</title>
</head>
<body>
    <h1>Thank you</h1>
    <p>Thanks for joining our waiting list!</p>
</body>
</html>

If you want to learn more about cloud page enablement here is a 4 part series :

https://b2shashi.blogspot.com/2022/10/cloud-page-enablement-part-1.html

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