Difference between Redirect and RedirectTo function in Amscript

Redirect and RedirectTo functions in AMPScript are used to redirect users to a new URL. However, there are some key differences between them:

1. Function behavior:

  • Redirect: This function performs a standard HTTP redirect. The user's browser sends a new request to the target URL, and the original request is no longer accessible.
  • RedirectTo: This function replaces the current page in the browser history with the target URL. The user can use the browser's back button to return to the previous page.

2. Use cases:

  • Redirect: This function is typically used for permanent redirects or when you want to completely eliminate the possibility of returning to the previous page.
  • RedirectTo: This function is often used for temporary redirects or when you want to allow the user to return to the previous page.

3. Tracking:

  • Redirect: When using Redirect, tracking information is available for the initial link that triggered the redirect.
  • RedirectTo: When using RedirectTo, tracking information is not available for the initial link.

4. Compatibility:

  • Redirect: This function can be used in both emails and CloudPages.
  • RedirectTo: This function is only supported in emails.

Here's a table summarizing the key differences:

FeatureRedirectRedirectTo
Function behaviorStandard HTTP redirectReplaces current page in history
Use casesPermanent redirects, eliminating back buttonTemporary redirects, allowing back button
TrackingAvailable for initial linkNot available for initial link
CompatibilityEmails and CloudPagesEmails only

Here are some additional points to consider:

  • Both functions accept a single parameter, which is the target URL.
  • Both functions can be used within conditional statements to redirect users based on specific criteria.
  • You can use the CloudPagesURL function in conjunction with Redirect to redirect users to specific CloudPages.

Ultimately, the choice between Redirect and RedirectTo depends on your specific needs and the desired user experience.

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