Difference between a subscriber and a contact in SFMC with example?

 

The differences between a subscriber and a contact in Salesforce Marketing Cloud (SFMC) with an example:

  1. Subscriber:

Example: Let's say you have an online retail store, and a customer named John visits your website and signs up for your newsletter by providing his email address. In SFMC, John's email address becomes a subscriber record.

Characteristics:

Subscribers are primarily associated with email communications. John's subscriber record will include his email address and any additional information he provided during the signup process, such as his name or preferences.

You can add John to specific email lists or data extensions within SFMC, allowing you to target him with relevant email campaigns.

John can have a subscription status, such as "active" (opted in and receiving emails) or "unsubscribed" (opted out of receiving emails).

When you send an email campaign, John's subscriber record is used to determine whether he should receive the email based on his subscription status and preferences.

  1. Contact:

Example: Let's consider that John, in addition to being a newsletter subscriber, also made a purchase on your website. His purchase details, along with other relevant information like his address and phone number, are stored as part of his contact record in SFMC.

Characteristics:

Contacts represent a broader view of customer data beyond just email communication. John's contact record includes information about his interactions with your brand, such as purchases, website visits, or support requests.

Contacts are managed within the Contact Builder module of SFMC, allowing you to create a unified customer profile by combining data from various sources and channels.

John's contact record includes his email address (as a subscriber) as well as his purchase history, contact details, and any other relevant information you have collected about him.

Contacts enable you to engage with customers across multiple channels, such as email, SMS, social media, or advertising platforms. You can use the contact record to personalize and orchestrate customer journeys across different touchpoints.

In summary, a subscriber in SFMC primarily represents an individual's email communication preferences and is associated with email campaigns, while a contact represents a broader customer profile that includes information beyond email, allowing you to engage with customers across various channels.

In the given example, John's subscriber record would be used to send him newsletters and promotional emails, while his contact record would provide a holistic view of his interactions with your brand, including his purchase history and other relevant data. This comprehensive customer view enables you to create personalized and targeted marketing strategies across multiple touchpoints.

Comments

Post a Comment

Popular posts from this blog

What are the different Content Blocks in SFMC ?

  In Salesforce Marketing Cloud (SFMC), there are various Content Blocks that you can use to create dynamic and personalized email content. Here are some examples of commonly used Content Blocks with brief explanations: Text Content Block: Description: This block allows you to add text content to your email, including headings, paragraphs, and inline styling. Example: Adding a text block to provide a brief introduction or description of a product or promotion. Image Content Block: Description: This block enables you to insert images into your email. Example: Including a product image or a promotional banner to visually enhance the email content. Button Content Block: Description: This block allows you to create call-to-action buttons with customizable text, URLs, and styling. Example: Adding a "Shop Now" button that links to a specific product page on your website. HTML Content Block: Description: This block lets ...
Read more

What is the different email-sending options in SFMC with examples?

Salesforce Marketing Cloud (SFMC) offers various email-sending options to cater to different use cases and requirements. Here are some of the commonly used email-sending options in SFMC, along with examples: Standard Send: Description: The Standard Send option allows you to send an email to a specified list or data extension. Example: Sending a promotional email to a segment of subscribers who meet specific criteria, such as customers who have made a purchase in the last 30 days. Triggered Send: Description: Triggered Sends are initiated by specific events or actions, such as a subscriber filling out a form on a website or making a purchase. Example: Sending a welcome email to a new subscriber immediately after they sign up on your website. User-Initiated Send: Description: User-Initiated Sends allow users to manually send an email to a specific recipient or a small group of recipients. Example: Sending a personalized email response to an...
Read more

Data Extension and List in SFMC

   Q1. What is Difference between Data Extension and List ?   Q2. Why Most the Marketers they go with Data Extension ?  --  List :  List is a storing data method in SFMC. Collection of subscribers that receive your communications. You can create as many lists as you want to segment your subscribers.    1. Your lists contain  500,000 subscribers or fewer. 2. You prefer simplicity over performance. 3. You don’t  require fast import speed. 4. You plan to use a  limited number of subscriber attributes. (First Name, Last Name, Email Address, Status.) Advantages: 1. A List can be configured to  send a welcome email when a new subscriber opts in. 2. Lists also give you the option to  enable double opt-ins for new subscribers to receive an email  containing a link to confirm their email address.   Disadvantages: 1. If we have data of  more than 500,000 then we can't use List. 2. If a  recipient u...
Read more