Can One SFMC BU can be connected to multiple salesforce CRM Orgs.?

 No, one SFMC Business Unit (BU) can only be connected to one Salesforce CRM org at a time. This is because the BU's data is stored in the CRM org, and connecting the BU to multiple orgs would create data silos and make it difficult to manage the data effectively.

However, there are a few ways to work around this limitation:

  • Use Salesforce Multi-Org Account Configuration to connect multiple SFMC BUs to a single Salesforce CRM org. This allows each BU to have its own data model and user permissions, while still sharing the same CRM org.
  • Use a third-party data integration tool to sync data between the SFMC BU and the Salesforce CRM org. This can be a good option if you need to connect the BU to multiple orgs, or if you need to sync data in real time.
  • Create separate SFMC BUs for each Salesforce CRM org. This is the most straightforward option, but it can be more time-consuming to manage multiple BUs.

The best approach for you will depend on your specific needs and requirements.

Here are some examples of when you might need to connect one SFMC BU to multiple Salesforce CRM orgs:

  • You have a large organization with multiple business units, each with its own Salesforce CRM org.
  • You have a partner program and you want to connect your SFMC BU to your partner's Salesforce CRM org.
  • You are using Salesforce Sandbox orgs for testing and development, and you want to connect your SFMC BU to both Sandbox and Production orgs.

If you need to connect one SFMC BU to multiple Salesforce CRM orgs, please contact Salesforce Support for assistance.

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