Can we Extend Data view Retention Period?

 


Is there any way that we can extend the Data View (_Send) Retention period?


Saurabh Singh 


Data Views have data retention settings set to 6 months. If you want to store any data for a more extended period, you must create an Automation that will copy data to your Data Extension.

Be careful, however, as some of the System Data Views can get absurdly big quick, and making copies within your Marketing Cloud Instance may lead to performance issues. In such cases, a much better idea might be to export that data on a scheduled basis to an external Data Warehouse.



KRITIKA Singh

You can change data retention settings.

 

  1. Click the data extension.
  2. Click Edit in the Data Retention section.
  3. Just click on Edit under Data Retention, and change the setting to On

Screenshot 2023-12-13 175647.png

Here is the help doc link https://help.salesforce.com/s/articleView?id=sf.mc_cab_manage_data_retention_policy.htm&type=5

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