What is the different email-sending options in SFMC with examples?
Salesforce Marketing Cloud (SFMC) offers various email-sending options to cater to different use cases and requirements. Here are some of the commonly used email-sending options in SFMC, along with examples: Standard Send: Description: The Standard Send option allows you to send an email to a specified list or data extension. Example: Sending a promotional email to a segment of subscribers who meet specific criteria, such as customers who have made a purchase in the last 30 days. Triggered Send: Description: Triggered Sends are initiated by specific events or actions, such as a subscriber filling out a form on a website or making a purchase. Example: Sending a welcome email to a new subscriber immediately after they sign up on your website. User-Initiated Send: Description: User-Initiated Sends allow users to manually send an email to a specific recipient or a small group of recipients. Example: Sending a personalized email response to an...
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