What is guided send in SFMC?

 Guided Send, also known as Send Flow, is a feature in Salesforce Marketing Cloud (SFMC) that helps users create and send emails without having to know intricate coding or marketing automation knowledge. It provides a step-by-step wizard that guides users through the process of defining the email content, selecting the target audience, and scheduling the send.

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  • Reduced errors: Guided Send helps to reduce errors by providing users with pre-populated fields and validation checks. This can help to ensure that emails are sent to the correct audience and that they are formatted correctly.
  • Increased efficiency: Guided Send can help users to create and send emails more quickly and efficiently. The wizard-based interface can help to streamline the process and save time.

Here are the steps on how to use Guided Send:

  1. Create your email content: You can create your email content in Email Studio or you can import an existing email.
  2. Select your target audience: You can select your target audience from a data extension, a Salesforce report, or a journey.
  3. Schedule your send: You can schedule your send for a specific date and time, or you can send the email immediately.
  4. Review and send: Once you have completed all of the steps, you can review your email and then send it.

Overall, Guided Send is a valuable tool for SFMC users who want to create and send emails without having to know intricate coding or marketing automation knowledge. It is easy to use, helps to reduce errors, and can increase efficiency.

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